Instagram testa Reels de até 15 minutos

[{"selector":"#anim-298db988-9c72-43c3-8535-a5f926dfbfd5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ffd6e27-e3ae-4051-94e2-c720f26e2ed4","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c28b938-ae4b-487a-a5ed-698273284238","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bb97b93-145f-4bcd-8f72-3e56c20267a3","keyframes":{"transform":["translate3d(-120.51283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b49fa95c-de60-4ec7-a154-8af2b3b29e55","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d024e1ec-a773-4bde-9267-82e5792046ad","keyframes":{"transform":["translate3d(0px, -310.17052%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] #notícia

O Instagram continua sua busca pela hegemonia perante ao TikTok, pois começou a testar na última terça-feira (05/04) uma atualização que tornam vídeos de 15 minutos em Reels.

[{"selector":"#anim-17fbebfe-cef7-407c-b2f0-1f2b00674076","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ea4bdae6-1251-4f4c-bbaf-29cfd007d530","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-56b7c010-4e15-45aa-b18d-3b307bc81c25","keyframes":[{"offset":0,"transform":"translate3d(0, -257.92058%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -72.52726709599999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -24.657207447999998%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -9.259348822%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.0235610479999995%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Saiba mais

Quaisquer vídeos com até 15 minutos, a partir de agora, serão publicados como Reels.

[{"selector":"#anim-555b8ace-a48e-4f13-a2f7-053a20fd62ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c95d1cc-2800-4258-9dce-73f079e48561","keyframes":{"transform":["translate3d(0px, -431.06722%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Além disso, o Instagram irá desativar a aba “vídeos”, salientando mais um movimento no sentido de priorização do recurso Reels e, sobretudo, no confronto com o TikTok.

[{"selector":"#anim-1e004464-afb0-4678-ae44-42d5ff46025a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais

Em janeiro deste ano, após confirmar no ano passado o desenvolvimento de rolagem vertical de stories, similarmente ao TikTok, o Instagram começo a testar o recurso em alguns países.

[{"selector":"#anim-ef84d0ea-f0a4-4ec7-9b79-e18c99162997","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bcb3251-7902-45d4-aba0-f0135c0d94f5","keyframes":{"transform":["translate3d(0px, -190.85469%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Portanto, incorporar a seção “vídeos” ao Reels é um sinal de que o Instagram favorecerá os vídeos verticais.

[{"selector":"#anim-ddd8f21f-a26d-4236-a33c-996633e659d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84221fc5-34bd-4824-a02f-e04087725419","keyframes":{"transform":["translate3d(0px, 361.08140%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62502e47-2489-4e91-a70c-962ac9f76570","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais

No feed do Instagram, entretanto, os vídeos horizontais não sofrerão alteração.

[{"selector":"#anim-16904622-122b-45dd-8a95-cb5a0aa10561","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a97eabff-2352-428c-9fd7-000f3146886e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais

As publicações na aba “vídeos” serão migradas, portanto, para os Reels, mas a mudança não é nada definitiva.

[{"selector":"#anim-2e208224-9cff-4acd-ab5b-50041acbf36b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73ee08bb-06a5-4f7d-9e32-6e042be1d9a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36756794-7047-44b6-9bf4-f4647d9e7d6b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Saiba mais

O Brasil, a propósito, foi o primeiro país onde o Reels chegou, em 2019.

[{"selector":"#anim-48670485-79fd-4480-b15f-d0964744331f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc0152ec-8bd8-4b45-9ae4-37c020590bc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais

Além disso, o Instagram determinou que vídeos com mais de 15 minutos devem ser publicados pelo PC.

[{"selector":"#anim-fbca5cce-f062-4871-a9e2-3e84ef0064e9","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a93404fb-070e-4caf-aa61-645c55b8b306","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1b17d6d-a572-4f99-a810-3843667ca8e1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Saiba mais

Aliás, o Instagram já havia aumentado o tempo dos Reels no início deste ano para três minutos, inferior, no entanto, à duração que o TikTok permite.

[{"selector":"#anim-40ca95a5-06bb-4355-ba27-6c98edd50cd4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b45644ba-786e-4cf6-aaf0-9ca822f55166","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais

Curtiu? Compartilhe com seus amigos :)

[{"selector":"#anim-82e57fb1-138b-44ed-9199-091f60fd03e7","keyframes":{"opacity":[0,1]},"delay":100,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Saiba mais